GS1 has a long history in retail and the ubiquitous beep of the GS1 barcode is heard at store checkouts 5 billion times a day. Today, there are many paths to purchase, but consumers are demanding one, seamless retail channel - the one that brings their product home. They are creating "personal supply chains" for food, clothing, electronics and more - and GS1 standards can help.

The retail industry is quickly responding to the changing habits of consumers, who switch seamlessly between in-store and e-commerce channels while expecting a consistent shopping experience. GS1 standards are helping the retail sector integrate store operations, delivery and inventory management to meet the challenges of the new omni-channel marketplace and satisfy the expectations of consumers before, during and after their purchase. Find out more about GS1 standards and retail >

Our standards in action

The use of GS1 standards in the retail sector enables your business processes to become more accurate, efficient and responsive:

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Retail sub-sectors


Fresh Foods


General Merchandise

Focus areas

  • Consumer Safety (coming soon!)
  • Sustainability
  • Data Quality
  • Traceability
  • Upstream

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GS1 standards can help you solve today's business challenges improve every day processes and operations throughout your supply chain.

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